About the
Augusta Downtown Alliance

A Main Street America Community

Our Mission

Augusta Downtown Alliance will develop a thriving authentic community. A focal point for life and entertainment in central Maine, by fostering and improving the quality of life, promoting downtown and beautifying our historic city center as a source of pride for residents and visitors alike.

Our Vision

Augusta Downtown Alliance is an exciting and unique downtown that celebrates a thriving authentic community. It is a focal point for life and entertainment in central Maine.

Who We Are

Welcome to Downtown Augusta—the beating heart of Maine's capital city! This is an exciting time in the history of our neighborhood and we can't wait for you to get in on the ground floor of all the changes happening.

Located in one of the Top 50 Small Towns in America, according to Livabaility.com, Downtown Augusta proudly joins the ranks of two other prominent Maine communities, Brunswick and Bar Harbor as one of only three cities in the state to be listed.

Situated in a sloping valley along the Kennebec River, Downtown Augusta offers an eclectic mix of old and new, perfect for either a family outing or a night out on the town.

As a largely volunteer organization composed of merchants, developers, and stakeholders, the Augusta Downtown Alliance (ADA) is thrilled to represent this diverse community, and remains committed to further developing it by fostering business growth, improving the region's quality of life, and promoting beautification.

Proudly partnered with Main Street America, ADA is pleased to follow the tried and tested Four Point Approach of Organization, Promotion, Economic Restructuring and Design that has worked so well in other Main Street communities throughout America.

So come and join ADA so you can see for yourself just what makes Downtown Augusta so uniquely special.

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Meet Our Executive Director

Jeremy Ashlock, Executive Director of the Augusta Downtown Alliance

Isabelle Lee

Isabelle Lee brings a wealth of experience in planning, economic development, and historic preservation to her role as Executive Director of the Augusta Downtown Alliance. Having worked with communities across Maine—including Saco, South Portland, and Damariscotta—as well as through her own consulting business, Isabelle is deeply committed to community engagement and relationship-driven leadership. Her vision for Augusta’s downtown centers on collaboration, creativity, and economic vitality. Now a proud resident of the Kennebec Valley, Isabelle is eager to continue strengthening partnerships, supporting local businesses, and helping Augusta’s downtown thrive.