
About the
Augusta Downtown Alliance
A Main Street America Community

Our Mission
Augusta Downtown Alliance will develop a thriving authentic community. A focal point for life and entertainment in central Maine, by fostering and improving the quality of life, promoting downtown and beautifying our historic city center as a source of pride for residents and visitors alike.
Our Vision
Augusta Downtown Alliance is an exciting and unique downtown that celebrates a thriving authentic community. It is a focal point for life and entertainment in central Maine.
Who We Are
Welcome to Downtown Augusta—the beating heart of Maine's capital city! This is an exciting time in the history of our neighborhood and we can't wait for you to get in on the ground floor of all the changes happening.
Located in one of the Top 50 Small Towns in America, according to Livabaility.com, Downtown Augusta proudly joins the ranks of two other prominent Maine communities, Brunswick and Bar Harbor as one of only three cities in the state to be listed.
Situated in a sloping valley along the Kennebec River, Downtown Augusta offers an eclectic mix of old and new, perfect for either a family outing or a night out on the town.
As a largely volunteer organization composed of merchants, developers, and stakeholders, the Augusta Downtown Alliance (ADA) is thrilled to represent this diverse community, and remains committed to further developing it by fostering business growth, improving the region's quality of life, and promoting beautification.
Proudly partnered with Main Street America, ADA is pleased to follow the tried and tested Four Point Approach of Organization, Promotion, Economic Restructuring and Design that has worked so well in other Main Street communities throughout America.
So come and join ADA so you can see for yourself just what makes Downtown Augusta so uniquely special.
Our Executive Director

Michael Hall
Executive Director
Augusta Downtown Alliance
Meet Our Board
We have an amazing board of directors who volunteer their time to make Downtown Augusta a better place. Meet them below.

Victoria Abbott
Board President
Bread of Life

Shawn McLaughlin
Board Vice President
State Lunch

Tricia Tzikas
Treasurer
Wipfli

Ehrin Simanski
Secretary
Lisa's Legit Burritos

Heather Pouliot
Pouliot Real Estate

J.R. Davis
Readfield Insurance

Aaron Moseson
Videographer

Larry Fleury
Retired

Jeremy Ashlock
Juiced

David Hopkins
Merkaba Sol

Amy Marston
Central Maine Power

Tracey Taylor
Best Life Nutrition

Ed Goff
Skowhegan Savings Bank

Jay Simanski
Lisa's Legit Burritos

Jared Mills
Augusta Police Chief & Assistant City Manager

Clint Pettingil
C.P. Sketch

Keith Luke
City of Augusta